ARTE : too small to fail
Dec 3, 2024 | 1:20 PM - 2:10 PM
Dec 3, 2024 | 1:20 PM - 2:10 PM
Description
Faced with the globalization of platforms, ARTE, which looks set to be marginalized, is proving resilient, turning its weaknesses into strengths thanks to an alternative model. Its small size and niche format stand in stark contrast to the global giants. Its counter-cyclical business model, with no subscriptions or advertising, gives viewers a great deal of freedom.
