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Description

Have you ever tried to get someone to buy into a project they don't understand? Because it's impossible, we often prefer to stay between experts. This allows us to move faster without worrying about jargon. And as a bonus, it's a good way to build credibility while letting newcomers know they still have a ways to go! But that's where expertise becomes a prison from which it's hard to escape. Because one day, you'll have an idea that's different from the others, a project that's more ambitious than usual, and you'll have to bring on board people who don't have your expertise. And if they don't understand you: they won't follow you, they won't fund you, and your project will never see the light of day. For an expert, defending the cause of his or her ideas requires the ability to tell complex things in a simple way. And that doesn't come naturally because it's not at all what we learn in school. We share with you 3 keys to success that will help you, from now on, to defend the cause of your ideas, even complex ones!