Panel Discussion – Gen AI: The New Financial Equation for CTOs
Dec 1, 2026 | 1:40 PM - 2:30 PM
Dec 1, 2026 | 1:40 PM - 2:30 PM
Description
As long as GenAI stayed in the POC stage, the bill was easy to swallow. Now that it’s hitting production, it’s becoming a CFO issue: budgets, ROI, variable costs, vendor lock-in.
How do you manage a technology when you can't predict costs or gains? Elodie Le Corfec (Orange Innovation) and Marie Crappe on the finance side, alongside Nicolas Martignole (Back Market) and Florent Poissonnet (Swan) on the tech side, share how CTOs and CFOs are making joint trade-downs—and where the friction lies.








